When we identify with our collective awareness we also tend to make statistics of ourselves. We begin to adjust to, and live by a principle of normality, and everything not behaving according to this principle of statistics, must be abnormal. We dehumanise both ourselves and others from the spark of individuality. We become a threat to commonality and therefore this must be diagnosed and ”treated” with. We must make a statistical example of this aberrancy, of this threat from individuality to commonality.
Whatever this collective identification might be, or consist of, it is this face of awareness we use which make us generalise. We begin to see everything as something common and we depersonalise everyone and everything. We become pretentious pricks.
But its proper use should rather be to use this face of awareness to catch our sparks.
Because here, the strangest thing occur. It not only makes us feel unique, it also connects us to something that is common to us all. And this have nothing to do to a principle of normality.
It is just the living experience of what we are.