The collective consciousness informs our senses of a certain required content for our belonging and identity, and its behaviour. It refers to a set of shared beliefs, ideas, attitudes, and knowledge that are common to a social group or society.
So as individuals we have to deal with what is not accepted or rejected by it, if we are concerned about our wellbeing.
We have to be individuals.
Just look what happens to people and their opinions when the shared ”values” of our collective conciousness are questioned.